Cookie Policy

Last updated: 15th January 2026

What Are Cookies

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners. Cookies allow websites to recognise your device and store some information about your preferences or past actions.

How We Use Cookies

DirectPathPro uses cookies to improve your browsing experience, analyse website traffic, and provide personalised content. We use cookies for various purposes including ensuring our website functions properly, understanding how visitors interact with our site, remembering your preferences, and delivering relevant advertisements. We respect your privacy and provide you with control over cookie usage through our consent management system.

Types of Cookies We Use

Necessary Cookies

These cookies are essential for the operation of our website. They enable core functionality such as security, network management, and accessibility. Without these cookies, services you have asked for cannot be provided. These cookies are always active and cannot be disabled.

Analytics Cookies

We use analytics cookies to understand how visitors interact with our website. These cookies help us analyse website traffic, identify popular content, and improve our services. The information collected is aggregated and anonymous. We use Google Analytics to collect this information, which helps us understand user behaviour and improve our website performance.

Functional Cookies

Functional cookies enable our website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. These cookies remember your preferences, such as language settings, cookie consent choices, and other customisation options to enhance your user experience.

Marketing Cookies

Marketing cookies are used to track visitors across websites and deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. We use Google Ads and other advertising platforms that may set marketing cookies to provide personalised advertising experiences.

Cookie Details

The following table provides detailed information about the specific cookies we use:

Cookie Name Purpose Duration Type
cookie_consent Stores your cookie consent preferences 1 year Necessary
_ga Google Analytics - distinguishes unique users 2 years Analytics
_gid Google Analytics - distinguishes unique users 24 hours Analytics
_gcl_au Google Ads - conversion tracking 90 days Marketing
_gcl_aw Google Ads - attribution tracking 90 days Marketing
IDE Google Ads - personalised advertising 1 year Marketing
preferences Remembers your website preferences 6 months Functional

Third-Party Cookies

Our website may contain content from third-party services that may set their own cookies. These include:

Google Analytics

We use Google Analytics to analyse website usage and improve our services. Google Analytics sets cookies to collect information about how visitors use our site, including pages visited, time spent on the site, and traffic sources. This information helps us understand user behaviour and optimise our website. Google's privacy policy can be found at: policies.google.com/privacy

Google Ads

We use Google Ads for advertising and remarketing purposes. Google Ads may set cookies to track conversions, deliver personalised advertisements, and measure advertising effectiveness. These cookies help us reach potential clients with relevant advertisements and measure the success of our marketing campaigns.

Google Fonts

Our website uses Google Fonts to display custom typography. When you visit our site, Google may collect information about your request, including your IP address and the font files requested. This helps ensure proper font rendering and website performance.

Managing Your Cookie Preferences

You have several options for managing cookies on our website:

Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customise your preferences. You can access the customisation options at any time through the banner or by clearing your browser's local storage for our site.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can usually find these options in the 'options' or 'preferences' menu of your browser. You can set your browser to block or delete cookies, or to notify you when cookies are being used. Please note that disabling cookies may affect the functionality of our website.

Opt-Out Links

For Google Analytics, you can opt out by installing the Google Analytics Opt-out Browser Add-on available at: tools.google.com/dlpage/gaoptout. For Google Ads, you can manage your ad preferences at: adssettings.google.com

Google Consent Mode v2

We implement Google Consent Mode v2 to respect your cookie preferences for Google services. This technology allows us to adjust how Google Analytics and Google Ads behave based on your consent choices. When you decline marketing or analytics cookies, Google Consent Mode ensures that these services operate in a privacy-friendly manner while still providing basic functionality.

Updates to This Policy

We may update this cookie policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will notify you by updating the "last updated" date at the top of this policy. We encourage you to review this policy periodically to stay informed about our cookie practices.

Contact Us

If you have any questions about our use of cookies or this cookie policy, please contact us:

For more information about our data processing practices, please see our Privacy Policy.